Sexual Power by Pamela Rosenkranz, with On

During Art Basel in Basel 2021, On, donated an exceptional work by Swiss artist Pamela Rosenkranz, 'Sexual Power (Viagra Painting, Touch Missing),' 2019, to Kunsthaus Zurich.

As part of the brands dedication to art, On highlights the artist's work and provides access to the new painting from Rosenkranz’s ongoing Viagra painting series to public view more permanently.

Artwork Pamela Rosenkranz

Event photograhy Noé Cotter & Tracy Charlène Lomponda

Film Camila Stillger

Event soundtrack Cyrus Goberville & Sidney Gerard

Art advisory: Jeanne-Salomé Rochat

The celebratory evening was co-hosted by On, Karma International and Novembre serving as media partner, in the secluded setting of a botanical garden near Basel, Switzerland.

Guests received a limited-edition set of On shoelaces - one for the left shoe, one for the right - infused with colours and fragrances developed by the artist as an extension of the project’s sensory language.

The collaboration later evolved into a special edition of an On running shoe created by the artist in partnership with Art Basel. Presented at Art Basel Miami Beach in 2023, the edition translated the artist's conceptual universe into a wearable object, extending the dialogue between art, design and movement beyond the exhibition space.