Enlaced by Pamela Rosenkranz

During Art Basel in Basel 2021, On, donated an exceptional work by -also Swiss!- female artist Pamela Rosenkranz to Kunsthaus Zurich.

As part of the brands dedication to art, On highlights the artist's work and provides access to the new painting from Rosenkranz’s ongoing Viagra series to public view more permanently. It will have its first exhibition at the Kunsthaus Zürich in next year’s Take care: Art and Medicine, which will run from 8 April to 17 July 2022.

Artwork Pamela Rosenkranz

Photograhy Noé Cotter & Tracy Charlène Lomponda

Film Camila Stillger

Sounds Cyrus Goberville & Sidney Gerard

The evening was co-hosted by On, Karma International and Novembre.

Guests received a pair of special shoe laces, carrying scents and colors developed by the artist: One for the left, one for the right.